Business Marketing

When you hear the word “re-purpose” what first comes to mind? Do you think of someone “copying and pasting” their sales letter and putting it online? Maybe you think of someone having an audio recording transcribed and then calling it an “ebook.” While the term “re-purpose has gotten a bad reputation there are marketing methods you can put into action that will save you time and help you generate more leads from each piece of marketing that you create.

1. Videos – When you are recording videos you are separating yourself from your competition. Most business owners and individuals only think of YouTube when they think of video but you can have a much greater reach than that. To give yourself advantages with video consider posting your videos to other sites. Write different descriptions each time you post the video to see which description piques interest most. Don’t stop at third party sites either, write a article or blog post about the video topic and include the video on your site.

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Fitness Boot camp is becoming very popular now with people having no time to go to gym regularly or exercise. The main attraction of a fitness boot camp is no lock in contracts or setting aside time every week, its just random. That’s the beauty you can do it whenever you feel like. Just a few hours and ‘still get great results without much commitment’. Focus on this and marketing a fitness boot camp will become a lot simpler.

Ask anybody and they will all agree that personal trainers can make you do more than you would do along in a gym or a treadmill at home. They can keep your motivation going for the full session and inspire you to give your best and break records. This happens only in personal training.

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Get Your Online List’s Home Address and Phone Number – I spoke about this on the call. One technique Gary Halbert used was to ask his list for their home address, because he wanted to send them something to help them with their marketing. Then he sent them a lumpy mail package. But he got their home address. Now he can send them direct mail pieces and cut through all the email clutter by bypassing it completely (well, actually by supplementing it). Yanik Silver mentioned this as well. He obtains their home phone number and sends them a voice broadcast (see above). Joe Vitale does this too. So does Bill Glazer. Hmm, if all of these top marketers use this technique, do you think it works?

Going Out of Business – If a business with the same target market as yours is going to shut down soon, why not acquire their customer list? Most brick and mortar businesses consider liquidating their inventory or equipment, but not all of them are savvy enough to sell their customer list. That could be a huge opportunity for you.

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Event Marketing – Ever see those plaza store events, like when a new Harry Potter book is released? All the stores get together and celebrate the launch of the book in different ways. Obviously there’s the bookstore release, but the local video and game rental store gets in the act. So does the family restaurant, ice-cream vendor, and arcade. Even the dry cleaning store can get involved and pump up their business, if they stick to a common theme. And this is all announced ahead of time (with appropriate press releases, etc.) so people coming down know what to expect. “Oh, great, we can get the book for little Sally, I can drop off my suit at the cleaners, my wife can go to the apparel store. What a great time this will be for the whole family!”

Start a Talk Show – If you have regular content to deliver that your target market wants, your own local talk show may be another avenue to cut through the clutter. Where I live there are plenty of local access stations that have these types of programs, and in most cases the community stations are free to air your programs. Think nobody watches them? Well, you’re not going to beat out American Idol, and even infomercials will likely edge you out, but informal surveys I’ve conducted tell me that people are aware of these shows, and sometimes watch all or a part of one during late night channel surfing. There are even some regular “shows” that some of the locals rely on for information they can’t easily get anywhere else. The key is to not do the same boring thing everyone else is doing.

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