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Marketing a pet store is all about making your store a fun and friendly place for pets and their owners. When customers and their pets feel welcome in your store, they’ll spend more time, and money, with you. Getting new customers in your store and keeping them there can sometimes be difficult, so here are some great ideas to help increase your traffic.

Pet grooming-Offering grooming services at your store is a great idea because it makes you more of a one-stop shop. It increases the amount of time customers spend in your store, whether they browse around while their pet is being groomed or they leave and come back (more visits increases the odds that they will make a purchase). Have a special section for grooming that is clearly-identified with vinyl decals on the wall; put it in the back of your store so customers have to walk by all of your great products to get there.

Pet adoption-Work out an agreement with the local animal hospital to host pets in your store that are available for adoption. These pets can be in your store full-time or just for periodic events. Hosting adoption events give you an opportunity to drive traffic into your store, and when a customer first adopts a pet, they’ll need lots of products for the pet, which is a perfect opportunity to your increase sales. During your adoption period, hang a vinyl banner in front of your store to let potential customers know you have pets available.

New pet packages-As mentioned above, when customers have a new pet, they need a considerable amount of your products. Create a new pet package that offers customers a special deal on all the products they need to get started with their pet. Have a basket or package prepared for every type of animal (dog, cat, rabbit, bird, fish, etc.), as these are also great for gift-giving to a new pet owner.

Doggie bags-Many of your customers will consider their pet to be like a child, so the better you treat the pets that come in your store, the more-likely you will keep their owners as a customer. Offer a “doggie bag” to pets that come in the store which is full of samples of the treats and food you sell. The pets will certainly appreciate the gift, and their owners will as well. Make sure to feature the products you include in your doggie bags in the front of your store with a poster, so that if the pet likes what’s in the bag, their owner can easily find more of them.

Cutest pet contest-Hosting a cutest pet contest is another great way to bring customers into your store. Invite them to come and display their cute pet, and ask all the customers in your store to vote. The winner can receive a special prize or discounted merchandise, and offer coupons to the rest of the participants to spend that day in your store. Promote this event using yard signs around your shopping center and window clings in your storefront so that everyone sees you’re having a special event.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of car signs and retail signs. In his articles, he covers tips and techniques for effective use of vinyl decals, vinyl banners, and window clings for small businesses.

Article Source: http://EzineArticles.com/?expert=Michael_K_Allen

Menswear is an interesting industry because you’re marketing to two distinctly different markets: men, and women. You have to attract the men who want to shop for their own clothing, but you also have to reach the women who shop for their husband, father, son etc. Since your market is so varied, it’s important to use a variety of promotional methods to reach all of them. Here are some great options:

Wedding Specials-Whether you have actual tuxedo rental or you just sell them (along with suits), you should have some sort of deal for wedding parties. Many grooms and groomsmen nowadays are choosing to purchase a suit or tuxedo anyway, as they can use it for friends’ weddings and other formal events. Many stores offer a special that the groom’s tux is free when the rest of the party rents or buys, and this is a great promotion, but other valuable promotions would be a percentage off for the total party, free accessories with suit or tux rental, or even a VISA gift card to use for the bachelor party. Promote your wedding special using posters near your tuxedo area.

Father’s Day Sale-Father’s Day (or at least the days leading up to it) is Black Friday for menswear stores. Customers everywhere are looking for the perfect gift for Dad, so make sure you’re showing them what you have to offer! Create a promotion, be it just a great sale or even something more-unique like free gift wrapping or a gift with purchase. Hang a banner in-front of your store letting customers know that you’re the place to shop for Father’s Day.

Business Discount Program-This is a unique idea that reaches out to the business professional market, of which many are your clients. Contact HR departments at businesses in your area, and set up an agreement with them to offer a set discount in exchange for business referrals. When employees come to your stores, they can use their business card or employee ID to receive the special discount.

Free Tailoring/Dry Cleaning Service-If you have the capability, offer free tailoring on new purchases or even a one-time free dry cleaning. This makes your store more of a one-stop shop for customers, and they’re more-likely to continue shopping with you. The more customers are in your store, the more they’ll buy! If you can’t afford to offer these services free, at least offer them at all so that you keep the business in-house. Hire a part-time tailor, or at least a courier who can drop off and pick up merchandise from the tailor and dry cleaner.

Loaning to Public Figures-Customers need to see your merchandise out-and-about, so sometimes you have to hand-deliver it to them! Look for opportunities to loan your clothing and other merchandise to visible public figures. This can be for news anchors, political candidates, beauty pageant escorts, etc. Even smaller venues like school homecoming courts and prom royalty candidates will gain exposure for your business.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of car signs and retail signs. In his articles, he covers tips and techniques for effective use of banners, vinyl decals, and window clings for small businesses.

Article Source: http://EzineArticles.com/?expert=Michael_K_Allen

Luxury stores are having a difficult time in this economic recession. When wallets tighten, sales of luxury products drop considerably. As a jeweler, you’re probably looking for ways to reach customers affordably and effectively. Great ideas can spur sales, so it’s always a good idea to try new things. One of these promotional ideas could be just the trick to reenergizing your business.

Free cleaning/sizing-It’s important to look for ways to keep your customers coming back to your store. By offering additional services like free cleaning and resizing, you’re retaining customers and building their loyalty to your store. Not to mention, every time they come in you have another sales opportunity. Add information about the services you offer to your points-of-purchase using vinyl decals, so that customers will be aware that you will take care of them after the purchase.

Sign makeover-Capitalize on the opulence and high-class of your industry. Customers want to feel special when they come to your store, so use your signage to convey a sense of exclusivity. Etched glass decals are a great product for this-they can be used on your door or window to list your business name and hours in an elegant font, and they can also be used as decorative touches on your display cases. Not so much to detract from seeing your merchandise, of course, but just enough to give your store a unique and elegant look.

Loan program-The best way to sell more product is to show more product. When customers see your jewelry on their friends, family, and other influencers, they are more likely to buy it as well. Thus, loan out some of your best-selling pieces to influential people in your town for important events that will be highly-visible. Local “celebrities” like the city mayor (or mayor’s wife), beauty pageant contestants and winners, and even school Homecoming queen or Prom queen candidates can all be wearing your jewelry during their big moments. This shows support for your community and also shows off your great products.

Signature events-Hosting events at your store is a great way to reach out to new customers. Partner with local businesses to create an annual occasion that customers will anticipate. This could be a sale preview or even an Engagement Extravaganza that features your engagement rings and gives newly-betrothed couples a chance to mingle with each other and learn tips and advice for their upcoming wedding. Decorate your store for this event with window clings-since these don’t have adhesive, you can peel them off and save them for the next event.

Home parties-At-home jewelry businesses have become very popular as they allow customers to socialize during the jewelry-buying experience. Why can’t your store do the same? Target your best customers and see if they’d be interested in hosting an at-home party with their closest friends. In return, offer your customer a discount off a purchase or even some free merchandise.

Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.

As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of custom signs. In his articles, he covers tips and techniques for effective use of vinyl banners, etched glass decals, and window clings for small businesses.

Article Source: http://EzineArticles.com/?expert=Michael_K_Allen